Today, If you are reading this blog, that means you are keen to learn and want to improve your website’s visibility. Search Engine Optimization aka SEO has become a crucial part of Internet Marketing to ensure that your website is easily found by potential new customers. So in this blog, I’ll give you 10 SEO tips to boost your website traffic.
Table of content
10 SEO Tips to Boost Website Traffic and Sales in 2020
- Inbound Links
- Outbound Links
- Keyword Research
- How to Use Keywords in your content?
- Content is king
- Always give updated information
- Use infographics and videos
- Dwell Time matters
- Avoid spamming
- Page load time
1. Quality Inbound Links (Incoming)
Inbound links are the links coming from the other sites in a reference, it is also known as the “Backlinks”.
This is by far the most effective top SEO tips to boost your website traffic.
Encourage high authority, business and niche connected web sites to link to the pages on your website.
This is often vital to consider optimizing your website for search engine results.
Quality inbound links from other related websites and blogs help search engines find your website and understand what your web pages are about, and the better your site will perform in search result pages.
According to the major search engines (Google, Yahoo, Bing, Yandex, Baidu, etc) announcements, link quality is now more important than quantity.
The days of pointing thousands of low-quality links to your website using link networks and automated software to boost your rankings are well over.
In fact, the use of such back-linking techniques could well get your website penalized or even banned altogether!
Do not use any automated link building software, directory submission software, or other automatic link building techniques.
Ensure all links are from high-quality authority sites with unique titles and descriptions where appropriate.
Anchor text containing your main keywords should also not exceed 30% of all inbound links as this makes for a more natural-looking link profile.
You may also read our this article:- 20+ High-Quality Backlinks for Free
2. Quality Outbound Links (outgoing)
Outbound links are the links that are going from your websites to the others.
Some people think that only high-quality incoming/backlinks are the only link factor that affects their performance but it is not as true as they think.
The outgoing links also matter. Your outgoing links also help search engines find your website and understand what your web pages are about.
They should be high quality links, from the high DA-PA websites.
It is pretty simple, not as hard as inbound links.
But remember one thing, the references should also be related to your content.
You may also read our this article:- 20+ High-Quality Backlinks for Free
3. Keyword Research
It is very obvious, before starting anything we do research in that field, so why not in this field?
Become James Bond to Investigate, What is your target market? What keywords or phrases do they most frequently use to go looking for your product or services on the Internet? Who is your competitor, what he has written?
It is most important to the success of your website to investigate some comprehensive keywords, analyse them and set to your website and start working.
Concentrate on keywords directly associated with your niche market or demographics. Construct a listing of keywords and phrases to focus on your SEO and work them into your website title, descriptions, Meta Tags, image ALT tags and online page content.
For location-based businesses and services, you ought to additionally embody this location info among your keywords.
Like you are owning an online Cakeshop, then you should add “cake near me”, “Cakeshop in Delhi”, “Best cake shop”, etc. keywords to your website to reach the potential customer.
Never try to target keyword(s) that are outside of your topic or niche as this is considered as keyword spamming by most search engines, and therefore likely to cost you a penalty in the rankings.
You may also read our this article:– Best SEO tools for bloggers in 2020
4. How to use Keywords (Keyword Incorporation)?
After doing keyword research, How to use keywords into your website??
Before knowing that, we should know What keyword incorporation is?.
In simple words, the technique of using your targeted keywords into your content is known as keywords incorporation.
Now come to our main question: How to use keywords into your website??
So you can use the keywords in the following ways:-
- use your keywords in Your Title,
- in Your Meta Description.
- Within the First 200 Words.
- in Headers.
- Use Keywords in Anchor Text.
- in Alt-tags of images.
These keywords will tell search engines to determine which content is relevant to a particular search query, and how the page should rank in searches for a particular term.
5. Content is king
Always remember one thing said by Bill Gates, your “Content is king.” If your content is not of good quality, then there is no chance of ranking of your blog.
Search engines explore for informative text in numerous locations on your web site to know the subject of your web content and come to helpful, quality info in search result pages.
Search engines cannot scan image files. Video content, or animations etc, they have some traditional informative text to scan.
Offer search engines lots of relevant text to scan, together with your keywords and phrases to reinforce your SEO.
Work your keywords during a natural sounding method into your page text, towards the beginning, middle and finish.
Every article should contain at least 500 words. Actually, in today’s world, 500 words are not enough. But you can go through it.
6. Give updated information
Blogs are of two types, blogs of static information and blogs which demand to be updated from time to time.
Like history, poetry, lyrics, etc blogs are static type blogs, which don’t require but the blogs on technology, SEO, NEWS, studies require more attention and to be updated.
If your information is not up to date then there are also fewer chances of your search results visibility.
For example, you want information regarding python interview questions in 2020 but a website you opened is showing old interview questions, then you immediately hit the back button and leave that website.
Similarly, if you are not giving the latest and updated information, your user will surely hit the back button.
7. Use Infographics and Videos
Creative blogging is the future of blogging. Sometimes you may saw, a blog that has less content but well managed with images, infographics, and videos, appears at the top in the search results. This is all due to creative blogging.
An entire section of google and other search engines is completely dedicated to the images and videos.
So there are a lot of chances to rank in these sections if you are using proper keywords in your image ALT, image descriptions, video captions, infographics titles.
8. Dwell Time
Dwell time is the time that refers to how much time a user spends on your website clicking a link on a search engine results page.
It is also known as the bounce rate of a page. If you are ranked on the top but your bounce rate is increased, then it is not good for your ranking. Your ranking is inversely proportional to your bounce rate.
Ranking ∝ 1/Bounce rate
Bounce rate depends on your content quality, your blog design, your updated information, page load time, etc
If you see any symptoms like this, immediately fix it.
9. Avoid Spamming
Nobody likes a blog with too many spams, these blogs or websites were kept in the splogs categories by the search engines.
It may also affect your SEO in a very bad manner i.e. search engines will block your site permanently and your site will never be ranked.
How to avoid spamming?
There are various ways to avoid spamming.
- Use Akismet and Jetpack (For WordPress)
- Use Google Captcha
- Avoid third party comment plugins eg. Disqus
- Don’t allow anyone to comment, use restrictions
- Turn off comments
10. Page load time
I strongly suggest to every blogger/website owner that their page load time must be under 2 seconds. If your page load time is more than two seconds, then all your hard-work, your content quality, your outbound links all are useless, until your page speed is slower.
Now you think, how can I speed up my load time?
Don’t worry we have already written an article on that so please read it and implement it.
Read this article for the same: How to speed up your WordPress website for more traffic?
These SEO tips to boost website traffic are extremely effective search optimization techniques that may be wont to improve your website search engine rankings to spice.
Please leave your feedback in the comment section, that will motivate me to make more free content like this.